Media Sonic

     Today, the concept of media planning has undergone a difference. Media planning now involves not only selecting a media for the advertising, but also deep analyses into the outreach of the ads. Also, media planners will today select unconventional streams of advertising such as mobile vehicles, advertising in small retain stores, etc. Newer options are decided depending on what the product being publicized is. That is why today the ‘media planning’ concept is slowly waning out, and is being replaced by more expansive terms such as ‘media strategy’ or ‘communications planning’.

     Aims of Media Planning

     There are some specific aims that the media planning industry intends to achieve. Media planning is not anymore just about finding media to place the ads of the business. Determining the right kind of impact with the ad is also an important part of their job. The aims of any media planning project will depend on the following factors:-

     The budget that the client defines for the advertising campaign
     The type of product and the target audience it caters to
     The prime focus behind the advertising campaign
     The main message that the advertising campaign carries
     These are important points that decide in a large way how the media will be planned for the advertising campaign. Based on these, the following set of aims is established:-

     The advertisement in the decided media will reach out to a particular number of people . read more »