Media Sonic

     Movies, sports and other programs are the providers that we need to have a relaxing time. The emotion that we experience in the movies takes us to a different set of mind while we are watching. For a moment some of us might even believe that we are the actors of the movie, or we might just enjoy the beautiful sites in which the scene is taking place. Also, the excitement of the moment could even make us react by instinct, and jump out of our seats or make a sudden exclamation. We all know how much impact a terror movie can have on us or our children and that is why we choose to see it or not. I believe that for some people, the effect that media has on them does not stop when the movie, the news or the program that we are watching ends, and that this effect might be the cause of a change of behavior, and not always for the better.

     HOW MUCH MEDIA INFLUENCES BEHAVIOR?

     According to Victor Hugo Bolanos, the author of “Impacto de la gran prensa”(the impact of the press), the message that a communicator or an actor wants to get through the mind of the viewer is one in which the observer identifies him-self to him. We can easily see it in young kids at the end of an action movie when they are running around claming to be Rambo, Rocky or any other movie hero. He also believes that some of the crimes that we hear about in the radio or television are the consequence of the violence that we see in the media since we were young. He gives an example the cartoons of Walt Disney in which Donald, Tom and Jerry, Porky or the Roadrunner are the inspiration for the kids to take into consideration deceitful acts against others, since those are the means that the characters us to confront their problems, and that these same children learn to transfer this to friends and Society. read more »