DVD Burning Media

     If England are doing well in the World Cup or something extraordinary is happening in the World like 9/11, the July 7 London Bombings etc then the chances are the media wont be interested in your press release regardless of how well it is written or what it says.

     The good news for businesses like yours is that the media often find themselves (particularly during certain times of the year) with not enough newsworthy material in which to fill their air time, newspaper, magazine or website.

     By remembering this and whenever possible tailoring your press activity to the quieter times you have a much higher chance of your PR activity being successful.

     The 2nd secret is along the same lines as number 1 in that it focuses on when you should actually send your press release. Hidden secret number 2 is therefore. Timing is the key to success

     Journalists can often receive hundreds of press releases a week so your goal when it comes to sending one is to make sure it arrives on their desk or in their inbox at the best possible time. To do this you should really attempt to do a little research on your target media and find out When do they go to press? read more »

     Social media marketing means promoting your website, business through popular social media channels. Social media marketing is a very powerful marketing strategy and it not only brings quality links but also helpful in brand marketing and getting massive traffic to a website. Reason why I am posting information about “Power of social media marketing and SEO” is that while I was analyzing web stats for few of clients’ website for whom we have recently finished social bookmarking campaigns. Below is my observation:

     – Number of visitors from social bookmarking websites were equal to number of visitors from search engines

     – Websites like Stumbleupon, Digg and delicious were among top referrals.

     – Social bookmarks created get indexed by search engines very quickly.

     – Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks read more »

     The response to the footage was mixed. Police and the families of the 32 victims criticised NBC’s decision to broadcast it, calling it insensitive. Some campaigning bloggers, however, demanded that the network release all the video and audio files immediately – and even argued gruesomely that the confession was a macabre version of video blogging.

     However, Cho – clearly proficient with technology – did not use YouTube to make his statement; he sent his material to the news networks. We will probably never know whether he had an affection for NBC, or simply needed time to ensure that he could commit his crimes. But the immediate impact Cho achieved by going to an old media outlet was clear.

     Shaky images

     “It could end up being a significant moment,” says Jay Rosen, a journalism professor at New York University who specialises in the relationship between the public and the press. “The simple fact of people getting pictures and videos and giving it news organisations to run – that has now been institutionalised.”

     NBC’s exclusive was striking because, until Cho’s footage came to light, much of the media response to the Blacksburg shootings had been to view it as a watershed for eyewitness reporting.

     The shaky and brief images of police storming a university building, recorded by student Jamal Albarghouti on his mobile phone, had been a breakthrough. After filming the clip, Albarghouti sent it to CNN, which placed it online – where it was watched by millions – and quickly ran it on air. “We used to say that journalists write the first draft of history. Not so, not any longer,” says Dan Gillmor, author of citizen journalism bible We The Media. “The people on the ground at these events write the first draft.”

     Kyle MacRae, the founder of photography agency Scoopt, which sells pictures on behalf of amateurs and was recently bought by Getty Images, adds: “The message has now got through to anybody who gets caught in the middle of an event – the realisation of what you can do has grown enormously.”

     The circumstances in Blacksburg were peculiarly suited to hi-tech, first-hand coverage. The 2,600-acre campus was full of young, tech-savvy students, toting laptops and mobile phones. And once the police had locked down the area and stuck people back in their dorms, they turned to the tools they were most familiar with – websites, blogs and instant messaging. read more »

     To get better organic rankings in the search engine results, link building is vital. Social media, being the new rage among internet users provides a great opportunity for building high quality backlinks which will increase your company’s page rankings. You can get many inbound links within a short span of time by using social media. Social media link building process can be implemented efficiently by following simple steps,

     Search:

     You must first identify the social media site that is replete with the target audience. Find the topics discussed in a social media site and look for people interested in your field of expertise before signing up. This can help you find your target group to whom you can advertise and market your products/services.

     Sign up:

     Signing up with a social media site opens a new avenue for increasing your brand popularity online. Select the social media sites that help the users follow your links. Sign up with your company’s or your real name which makes your account credible. Upload authentic details about yourself and the company. Post the links to your company site or blog posts along with your comments. read more »

     When you try to imitate your role models of the glamor industry, are you thoughtful enough to distinguish between the right and the wrong? It is often seen that young girls and boys imitate their role models blindly. The negative things the celebrities do are often talked about. The controversies in the lives of the celebrities are often highlighted by the media. This leads to a blind imitation of what appears in the news.

     Media often hypes the scintillating things about the celebrities. The negatives in society are highlighted with an intent to awaken the people about the society of the modern days. But this hype is actually having a negative effect on society. Masses are seeing only the negatives around them. Controversies are constantly being bombarded on them. All this is responsible for influencing the society negatively.

     Some say that it is media to be blamed for the eating disorders in the youths of society as also for the unhealthy lifestyle that has recently emerged. Be it television, magazines or the Internet, media is almost omnipresent, affecting various aspects of our life. The products advertised by the media and the ways they are advertised are bound to affect the practices of the youths. read more »