Archive for September, 2009

Public Opinion In Media

Posted in Theory on September 13th, 2009 by admin – Be the first to comment

     First of all let us talk about the print media like newspapers and magazines. The newspaper content, which was wholly and solely the product of reporters and journalists in the office, has now gone a radical change into an amalgamation of news and public opinions. The letters to the editor written by the readers are also an instance of acknowledgment of the importance of public opinion. In addition to the readership polls, and questionnaires, there are also columns, which are contributed by the audience themselves – a phenomenon that is now known by the name of citizen journalism.

     In case of the World Wide Web or the Internet, the websites were already using the public polls. In addition to that, the rise of blogging and public forums has paved way to increased exposure to individual opinions and has hence strengthened the importance of public opinion on the web as well.

     In many news channels across the globe, public polls are a common affair and are considered as an important tool to measure public opinion. It reports public opinion about several issues and news. In case of the entertainment channels, public voting for reality shows like American Idol explains the importance given for public opinion. In case of movies and films, what would be the success of a great movie if it had no audience? Although movies are about expression of views and ideas on a particular subject – the moviemakers also considered it as their livelihood. Thus it depends on the public reviews, the word of mouth publicity of the audience which is instrumental in the success/failure of a particular movie. read more »


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